You know those mind-numbing water cooler discussions about weather, pets and weekend activities? That soul-crushing small talk would be far less demoralizing if it included something you actually cared about.

Founded by two hoops addicts, NYFWC brings you the kind of water cooler chatter we dreamed of: a dialogue centered on hypothetical trades, basketball debates and of course, humor.

You'll also notice that from time to time we touch on other subjects. Whether it's films, music or pop culture, at NYFWC our goal is not merely to regurgitate information that is already flooding the tubes. Instead, we hope to provide thoughtful individual perspectives on the most important, interesting and entertaining topics of the day.